The Journey of Far-Right Symbol to Protest Emblem: The Remarkable Transformation of the Amphibian

The revolution may not be broadcast, though it may feature webbed feet and large eyes.

Additionally, it could include the horn of a unicorn or the plumage of a chicken.

Whilst rallies against the administration carry on in US cities, protesters are utilizing the energy of a community costume parade. They've provided dance instruction, distributed treats, and performed on unicycles, as police observe.

Blending levity and politics – an approach social scientists term "tactical frivolity" – has historical precedent. Yet it has transformed into a hallmark of protests in the United States in the current era, used by both left and right.

One particular emblem has proven to be particularly salient – the frog. It started when video footage of a clash between a man in an amphibian costume and ICE agents in Portland, Oregon, spread online. And it has since spread to protests across the country.

"A great deal going on with that little inflatable frog," notes a professor, who teaches at University of California, Davis and a Guggenheim Fellow who focuses on political performance.

The Path From a Cartoon Frog to Portland

It's challenging to talk about demonstrations and amphibians without talking about Pepe, a cartoon character co-opted by extremist movements throughout a political race.

As the meme initially spread online, people used it to signal specific feelings. Later, its use evolved to express backing for a political figure, including a particular image retweeted by that figure himself, portraying Pepe with recognizable attire and hairstyle.

Images also circulated in certain internet forums in darker contexts, as a hate group member. Participants exchanged "rare Pepes" and established digital currency in his name. Its famous line, "that feels good", was deployed a shared phrase.

But Pepe didn't start out this divisive.

Matt Furie, the illustrator, has been vocal about his distaste for its appropriation. His creation was meant as simply a relaxed amphibian in his series.

The frog debuted in a series of comics in the mid-2000s – non-political and best known for a quirky behavior. In a documentary, which follows the creator's attempt to reclaim ownership of his work, he explained the character came from his life with companions.

As he started out, Mr Furie experimented with uploading his work to early internet platforms, where other users began to borrow, remix and reinvent his character. When the meme proliferated into darker parts of online spaces, the creator attempted to distance himself from his creation, even killing him off in a final panel.

Yet the frog persisted.

"This demonstrates the lack of control over icons," says the professor. "Their meaning can evolve and be reclaimed."

Previously, the popularity of this meme resulted in amphibian imagery were predominantly linked to conservative politics. This shifted in early October, when an incident between an activist dressed in a blow-up amphibian suit and an immigration officer in Portland went viral.

The event followed a decision to send military personnel to the city, which was called "war-ravaged". Protesters began to congregate outside a facility, near a federal building.

Emotions ran high and an agent deployed pepper spray at the individual, targeting the air intake fan of the costume.

The individual, Seth Todd, quipped, remarking it tasted like "spicier tamales". However, the video became a sensation.

The costume fit right in for Portland, famous for its eccentric vibe and left-wing protests that embrace the absurd – outdoor exercise, 80s-style aerobics lessons, and nude cycling groups. A local saying is "Keep Portland Weird."

The frog even played a role in the ensuing legal battle between the administration and Portland, which contended the deployment was illegal.

While the court ruled that month that the administration was within its rights to deploy troops, a dissenting judge wrote, mentioning the protesters' "known tendency for using unusual attire when expressing opposition."

"It is easy to see the court's opinion, which adopts the description of Portland as a battlefield, as merely absurd," the dissenting judge wrote. "But today's decision goes beyond absurdity."

The deployment was halted by courts soon after, and troops have reportedly departed the area.

But by then, the amphibian costume had become a powerful symbol of resistance for progressive movements.

The costume was spotted in many cities at No Kings protests last autumn. Amphibian costumes were present – and unicorns and axolotls and dinosaurs – in major US cities. They appeared in rural communities and big international cities like Tokyo and London.

The inflatable suit was in high demand on online retailers, and rose in price.

Mastering the Optics

The link between the two amphibian symbols – is the relationship between the humorous, benign cartoon and a deeper political meaning. This is what "tactical frivolity."

The strategy rests on what Mr Bogad terms the "irresistible image" – usually humorous, it's a "disarming and charming" performance that highlights your ideas without needing explicitly stating them. It's the goofy costume you wear, or the symbol circulated.

Mr Bogad is an analyst on this topic and someone who uses these tactics. He's written a book on the subject, and taught workshops around the world.

"You could go back to the Middle Ages – under oppressive regimes, absurd humor is used to speak the truth a little bit and while maintaining a layer of protection."

The theory of such tactics is multi-faceted, he says.

When protesters confront the state, a silly costume {takes control of|seizes|influences

Michael Hunter
Michael Hunter

A tech enthusiast and journalist with over a decade of experience covering emerging technologies and digital transformations.