Picture finding yourself with a free evening. You're feeling energized, open to experience, and wanting to break from your regular habits of relaxing at home. Your options offers possibilities! Would you choose a) seeing live music or b) having sex? The outcome, as typically the case with such kinds of hypotheticals, is obviously: “That depends.” Mature individuals might logically inquire: what kind of the concert? Who's the companion? Could it be likely to be satisfying?
Hardly anyone would choose a intense rock concert if the alternative was a dream date with Jonathan Bailey. Yet change one side of the comparison, and it grows less clearcut. Regarding the 40,000 people posed this query by a gig organization, no such context was given – and the result emerged clearly and overwhelmingly supporting gigs.
A global study, polling 40,000 people ranging from 18 and 54 from multiple countries, showed that gigs have become the world’s top leisure activity, surpassing athletic events, cinema and – indeed – sex. When limited to one type of enjoyment forever, 39% of respondents chose concerts, compared to watching movies (17%) and athletic competitions (14%). Participants were over two times as inclined to choose watching their top musician on stage (70%) instead of sex (30%).
You appear anticipating pleasantly surprised – and quite often you’ll end up with a stranger's hair in your mouth
Of course it makes sense that a marketing research commissioned by a live event company would result so strongly in favour of live shows – and, in the freewheeling spirit of a hypothetical choice, if your top performer is, for example an iconic star, one can appreciate why seeing him could prevail instead of a ordinary experience. However this binary choice between gigs or intimacy, plainly ridiculous as it is, is fascinating to reflect on considering the strange moment we experience with these two aspects.
Over the past few years, live music participation has grown beyond a group event but a serious endeavor. Major promoters rightly note that large venue turnout has “grown significantly annually”, and live events get booked up quicker than before. Simply getting admissions now demands extensive preparation, rapid-fire response times and bottomless pockets (or a substantial budget). Even if you succeed, it’s not enough to simply turn up and experience the event. Nowadays exists an anticipation, at least among pop fans, that you could increase your enjoyment value by going multiple times (potentially going abroad), studying the performance lineup in advance and memorizing the cues to perform and audience interactions established by past attendees.
Many attendees describe being scarred by their participation at large concerts: what seemed like a choreographed performance of thousands of people, in which certain attendees arrived unfamiliar with the protocol. The extended event, producing huge revenue, demonstrated of the extents that fans will travel to experience a cultural moment and watch their preferred performer sing, even if the live sound appears more and more secondary to the show.
Intimacy, by contrast – an affordable and available enjoyment – is in dire straits. According to contemporary studies, about a quarter of people engaged sexually in an average week, while just under a third were not engaging. In another major country, modern figures showed that over a quarter of adults reported not having intimacy a single time in the previous year, increasing from smaller percentages in previous decades. In these areas, the trend has been associated with decreased encounters among younger people. Juxtapose this with the industry driving growth for large concerts and the cutthroat competition for tickets. Of course it’s not as simple as a straightforward choice between either option – “do you prefer experience a popular event repeatedly, or stay celibate?” – but it might be an indication of how people see the more dependable satisfaction.
Intimacy and concerts are more similar than you might think. Each symbolizes the commencement of a relationship, a actual experience of ideas or promise that may have developed only in your head. You come with a general notion of what might happen, but expecting to be pleasantly surprised – and how it ends up enjoyable or disappointing depends very much on whether your energy and expectations match theirs. Regularly you could wind up with another person's locks in your mouth, and later be hanging out for a cigarette and a moment alone by yourself. Similarly for each, substances and drinks can either enhance or detract from the situation (but absolutely assist the most unpleasant occasions simpler to handle).
The wonder to live events and relationships depends on finding that elusive sweet spot between the known and the new, consistency and change, challenge and comfort. Of course it's uncommon – but it's the remembrance of when they did, the knowledge that it’s possible, that inspires us to try again: to {
A tech enthusiast and journalist with over a decade of experience covering emerging technologies and digital transformations.
Michael Hunter
Michael Hunter
Michael Hunter
Michael Hunter
Michael Hunter
Michael Hunter